Email Analytics

Powerful insights to measure and optimize your email performance

Actionable Email Insights

Track every aspect of your email campaigns with comprehensive analytics that help you understand your audience and improve engagement.

Real-time Tracking
Engagement Metrics
Audience Insights
Geographic Data

1. Key Performance Metrics

Monitor the essential metrics that define your email campaign success:

Delivery Metrics

  • Delivery Rate: Percentage of emails successfully delivered
  • Bounce Rate: Breakdown of hard and soft bounces
  • Spam Complaints: Monitor and reduce spam reports
  • Inbox Placement: Track where your emails land

Engagement Metrics

  • Open Rate: Who's opening your emails
  • Click Rate: Engagement with your content
  • Click-to-Open Ratio: Effectiveness of your content
  • Device Breakdown: Mobile vs desktop engagement

2. Interactive Dashboards

Trend Analysis

Track performance over time with customizable date ranges

Segment Breakdown

Compare performance across different audience segments

Geographic Heatmaps

Visualize engagement by location and region

All dashboards can be customized and exported for reporting needs.

3. Campaign Comparison

A/B Test Results

  • Compare subject line performance
  • Analyze send time effectiveness
  • Measure content variations
  • Track design element impact

Historical Trends

  • Seasonal performance patterns
  • Year-over-year comparisons
  • Campaign type benchmarks
  • Industry performance standards

4. Integration & Automation

API Access

  • Full metrics via REST API
  • Webhook notifications
  • Custom integration support
  • Real-time data streaming

Automated Reports

  • Scheduled PDF reports
  • Email digests
  • Slack notifications
  • Custom alert thresholds

Data Export

  • CSV/Excel downloads
  • Google Sheets integration
  • Data warehouse connections
  • BI tool compatibility

5. Analytics Resources

Analytics Guide

How to interpret your metrics

Optimization Tips

Improving your email performance

API Documentation

Integrating with your systems
Need help interpreting your analytics? Contact our support team.