Our Email Quality Standards
We prioritize email deliverability and responsible sending practices to ensure your messages reach their intended recipients effectively.
1. Email Quality Standards
We help maintain high email standards through these practices:
Content Standards
- Clear sender identification
- Transparent subject lines
- Relevant content guidelines
Recipient Experience
- Easy unsubscribe options
- Frequency recommendations
- Engagement monitoring
Tip: Following these practices helps maintain good sender reputation and deliverability.
2. Infrastructure Reliability
Our technical infrastructure is designed for maximum uptime and performance:
| Feature |
Our Implementation |
| Uptime |
99.9% service level target |
| Redundancy |
Multiple geographically distributed servers |
| Security |
Industry-standard encryption protocols |
| Scalability |
Automatic scaling to handle traffic spikes |
| Monitoring |
24/7 system health checks |
3. Data Protection Approach
We take data protection seriously with these measures:
Data Handling
- Minimal data retention
- Secure storage practices
- Restricted access controls
Transmission
- Encrypted data transfer
- Secure API connections
- Verified network paths
4. Technical Security
Our technical safeguards to protect your data:
Encryption
Modern encryption standards for data protection
Network
Secure network architecture with monitoring
Access
Strict access controls and authentication
5. Customer Responsibilities
While we provide compliant infrastructure, customers must ensure their email practices comply with applicable laws:
Important: You are responsible for obtaining proper consent and maintaining compliant email practices.
Required Actions
- Maintain proof of consent
- Honor unsubscribe requests promptly
- Include required sender information
- Monitor complaint rates
Prohibited Actions
- Sending to purchased lists
- Using deceptive subject lines
- Hiding unsubscribe options
- Sending illegal content
6. Customer Guidelines
Recommendations for maintaining good email practices:
Note: Following these guidelines helps ensure optimal email deliverability.
Recommended Practices
- Maintain permission-based lists
- Provide clear sender identification
- Honor unsubscribe requests
- Monitor engagement metrics
Practices to Avoid
- Sending to purchased lists
- Misleading subject lines
- Excessive sending frequency
- Hidden unsubscribe options
7. Helpful Resources
Resources to help you with email best practices:
Last updated: July 30, 2025